Exploring the Customer Support of Interactive Brokers
Intro
In today’s fast-paced financial world, where every second counts, customer service isn’t merely a luxury; it's an essential component of a trader's toolkit. When it comes to trading platforms, having reliable support can make all the difference between success and frustration. Interactive Brokers stands as one of the giants in the online brokerage arena, but how does it measure up when it comes to customer service? Understanding the details can mean the difference between simply navigating a trading platform and truly mastering it.
The intricate landscape of financial products and trading features offered by Interactive Brokers requires a solid comprehension of not just the products themselves, but also how to get help when issues arise. This guide endeavors to explore the ins and outs of Interactive Broker's customer service, offering insights into communication channels, response times, and overall user satisfaction. In doing so, this examination seeks to empower both potential investors and seasoned traders alike.
Overview of Financial Products
Understanding the offerings of a brokerage is fundamental for any trader looking to navigate the market efficiently. Financial products are the vehicles through which investing and trading take place, and knowing how to utilize them properly is crucial.
Definition and significance
Financial products can be thought of as agreements or contracts with monetary value. They serve multiple purposes, such as investment, insurance, or revenue generation. The significance of these products cannot be overstated; they form the backbone of the trading experience. For traders, having a wide range of financial products allows for greater diversification, risk management, and ultimately, better returns.
Types of financial products available
Interactive Brokers offers an extensive suite of financial products, including but not limited to:
- Stocks - Ownership stakes in companies.
- Options - Contracts that allow buying or selling an underlying asset at a predetermined price.
- Futures - Agreements to buy or sell an asset at a future date and price.
- Mutual Funds - Pooled funds that invest in a diversified portfolio of stocks or bonds.
- Exchange-Traded Funds (ETFs) - Similar to mutual funds but traded on the stock exchange like individual stocks.
Each of these products has unique characteristics that cater to different trading approaches and risk appetites.
Key Attributes
With a solid grasp of the financial products available, it's essential to consider the factors that contribute to their attractiveness and viability for traders.
Interest rates and returns
When entering the world of trading, understanding the potential interest rates and returns relevant to different products can significantly inform your strategies. For example:
- Stocks may offer dividends, increasing income as the company grows.
- Options might provide a higher return on investment through strategic plays, although the risks are often higher.
- ETFs can provide steady returns and are ideal for long-term investors.
Keeping an eye on current interest rates can help gauge market sentiment and influence trading decisions.
Risk factors associated with each product
Every financial product comes with inherent risks that traders must navigate:
- Stocks can be volatile, exposing investors to sudden price drops.
- Options have expiration dates, risking total loss if the market doesn't favor your position.
- Futures can lead to larger losses due to leverage, making them not suitable for every investor.
Acknowledging these risks helps traders formulate strategies that align with their financial goals.
"Navigating through stock trading can often feel like sailing in a storm. Having a reliable compass—your customer service—can guide you to safety."
In essence, a profound understanding of financial products combined with reliable customer service access is vital for a successful trading experience. As we delve deeper into Interactive Broker's customer service offerings, prepare to uncover what makes their support stand out in a crowded market.
Overview of Interactive Brokers
Understanding the landscape of Interactive Brokers is essential for anyone dealing in the world of finance. This section serves as a foundational piece, setting the stage for the discussions that follow regarding customer service. By diving into the core characteristics and services offered by Interactive Brokers, users can better appreciate the framework that supports their trading journey.
Prolusion to Interactive Brokers
Interactive Brokers began as a small brokerage in 1978 and has evolved into a significant player in the global market. It caters to a diverse clientele, ranging from individual investors to large institutional firms. Clients appreciate the firm's commitment to low trading costs and wide access to various financial instruments, making it an attractive choice for both seasoned traders and beginners alike.
This firm not only acts as a bridge to financial markets but also emphasizes the importance of innovative technology in trading. Their platform is designed for flexibility and precision, offering a plethora of tools and resources that investors can leverage.
Core Services Offered
Interactive Brokers provides a comprehensive suite of services tailored to meet the needs of different market participants. Here are some key offerings:
- Brokerage Services: Access to a wide range of investment products, including stocks, options, futures, and forex.
- Research Tools: Advanced charting and analysis tools that allow clients to make informed decisions based on real-time data.
- Education Resources: A wealth of educational materials and resources designed to empower users with knowledge to enhance their trading proficiency.
- Market Insights: Regular updates and analysis from financial experts that provide valuable perspectives on market trends.
In weighing the benefits, clients should consider how these features align with their investment goals. The emphasis on low fees and high-quality support can significantly enhance an investor's experience, making Interactive Brokers a noteworthy option in the crowded brokerage market.
"Well-informed investors stand a better chance of navigating the complexities of the financial markets effectively."
By understanding the landscape of Interactive Brokers, clients can better navigate their financial strategies, ultimately enhancing their trading experience as they delve deeper into the articles subsequent sections.
Understanding Customer Service Importance
Customer service plays a pivotal role in any business, particularly in the world of finance where trust and responsiveness are paramount. Interactive Brokers, like any broker looking to make a mark, needs to recognize how essential it is to sharpen their customer support focus. When clients invest their hard-earned money, they expect not just seamless transactions but also assurance that help is readily available whenever an issue emerges. This element of reliability breeds confidence in clients and encourages long-term relationships.
An efficient customer service framework isn’t just a nice-to-have — it's a must-have for competitive advantage. The financial industry is teeming with alternatives; clients can easily switch services if they feel they aren’t getting the support they deserve. Therefore, for a firm like Interactive Brokers, prioritizing customer service means solidifying trust and building brand loyalty, essential in keeping clients engaged and satisfied.
Role of Customer Service in Finance
In the arena of finance, the stakes are high. When clients have questions about platforms, account setups, or specific investment strategies, timely and knowledgeable responses are what they crave. Good customer service isn’t solely about answering questions — it’s also about empowering clients with the info they need to make informed decisions. A well-trained customer support representative can guide a client through their queries, dispelling fears and providing clarity. Ultimately, this engagement fosters a sense of partnership rather than transactional interaction.
For example, if a client is facing a technical snag during crucial trading hours, the speed and quality of service could be the difference between a profitable trade and a missed opportunity. Hence, efficient customer service not only enhances the user experience but can also literally influence financial outcomes. It can be likened to having a reliable compass — you want to feel assured you’re heading in the right direction, especially when financial implications are on the line.
Customer Expectations in Financial Services
In today’s fast-paced environment, clients are not just passive recipients; they come with expectations molded by their experiences in other industries. With a plethora of digital tools at their fingertips, users expect immediate responses and efficient problem resolution. When they reach out — whether it's via phone, email, or chat — they anticipate receiving prompt attention, knowledgeable assistance, and clear solutions.
- Personalized service: Clients prefer feeling valued as individuals rather than just another number in a queue. Tailored support reinforces their relationship with the brand.
- Multichannel access: Clients expect to contact support through multiple avenues, be it traditional phone calls or modern channels like social media.
- Quality information: Clear and concise answers, coupled with actionable advice, are what enrich the client’s experience and foster trust.
Meeting these expectations isn’t just about keeping clients happy; it’s about creating an ecosystem where they feel supported and understood. In such a context, analyzing Interactive Broker’s customer service becomes more than an operational discussion; it transforms into an exploration of client relationships and overall satisfaction.
Contact Channels Available
Navigating the complexities of financial markets requires not only knowledge but also efficient access to support. Interactive Brokers provides various contact channels to facilitate seamless communication between clients and their support teams. The right channels enhance user experience and ensure that clients can resolve inquiries or issues promptly. Having a variety of contact methods also indicates a company’s commitment to customer service.
Telephone Support
When urgency strikes, many individuals prefer the immediacy of a phone call. Interactive Brokers offers telephone support, allowing clients to speak directly with representatives. This direct interaction can lead to swift problem resolution, particularly for time-sensitive matters such as trades or account access issues. Clients often appreciate the warmth of human interaction, especially when navigating tricky financial topics.
Typically, clients can find specific phone numbers for various inquiries, with dedicated lines for account-related concerns, technical issues, and other services. However, it's key to consider the average waiting time and hours of operation. Keep in mind, time zones can play a role in this. During busy periods, such as market hours, wait times may stretch longer than average. For best results, reaching out early in the day can potentially lead to faster service.
Email Communication
Email communication remains a staple in customer service, and for good reason. It allows for documentation and detailed explanations, which can be crucial for complex inquiries. With Interactive Brokers, sending an email to their support team can be advantageous, especially when clients have intricate questions that require careful consideration.
Emails can be sent at any hour; however, response times can vary significantly. Clients might experience delays based on the volume of queries or the nature of the problem. It's wise to be succinct, yet thorough in emails, to ensure their concerns are clearly understood. As a tip, including account numbers or relevant details can expedite responses.
Live Chat Options
Live chat has emerged as a preferred method for many, delivering a real-time interaction similar to telephone support but with the flexibility of text. Interactive Brokers offers a live chat feature on their website, which allows clients to engage with representatives without picking up the phone. This can be particularly helpful for those who multitask or prefer typed correspondence.
While live chat offers immediacy, it’s important to recognize that chat agents may only handle a limited number of clients simultaneously. As a result, during busy periods, clients may still wait to begin a chat session. Nonetheless, it is a robust option for quick questions or minor issues that don’t necessitate a lengthy discussion.
Social Media Presence
In today’s digital age, social media serves as a bridge between companies and their customers. Interactive Brokers maintains an active presence across platforms such as Facebook and Twitter. While social media might not be the primary channel for direct support, it provides an informal avenue for inquiries and engagement.
For example, clients can often get quick responses to basic questions on Twitter. Moreover, following their social accounts can keep clients updated on service changes, market trends, and new features. Remember, while you might get a faster response here, it’s advisable not to share personal or sensitive information publicly. Protecting one's privacy should always come first.
"The easier you make it for clients to get answers, the more at ease they'll feel navigating the complexities of trading."
Response Time Analysis
Analyzing response times serves as a pivotal element in evaluating Interactive Broker's customer service. In the finance sector, where each tick of the clock can mean profit or loss, timely help is non-negotiable. Understanding response times isn't just about knowing how quickly support can reply; it influences overall customer satisfaction, loyalty, and trust. When clients reach out for assistance, they are often in a tight spot, needing answers fast to navigate trading challenges or account issues. Hence, this segment dives into key aspects like average response times across various channels and the factors that can impact these metrics.
Average Response Times by Channel
Response times can differ widely based on the channel utilized. Here’s a breakdown of average response times for Interactive Brokers' primary communication avenues:
- Telephone Support: The average wait time on the line is typically around 4 to 10 minutes. It’s worth noting that peak trading hours can stretch this, leading to increased waiting periods.
- Email Communication: Generally, responses can take from 1 to 2 business days. This can be frustrating for clients needing urgent resolutions, leading them to opt for faster routes whenever possible.
- Live Chat Options: For instant gratification, live chat is popular. Most often, clients can expect a response in under 5 minutes, making it a preferred contact method for quick questions.
- Social Media Presence: When reaching out via platforms like Facebook or Twitter, responses usually will come in within 24 hours, depending on the query's complexity.
"Timely access to customer support can often make or break an investment experience, especially when the stakes are high in trading."
These times provide a rough framework, but what matters more is how they are perceived by the customers. A delayed response could lead to lost opportunities—a critical consideration for anyone trading on a fast-moving market.
Factors Impacting Response Efficiency
Not every day is smooth sailing for customer service teams. Multiple factors can throw a wrench into response times:
- Volume of Inquiries: During market volatility, like sharp price swings, inquiries can skyrocket. Higher volumes naturally lead to longer wait times across all communication channels.
- Staff Availability: The number of support agents can fluctuate, impacting how quickly questions are answered. Periods of limited staffing can strain response capabilities.
- Complexity of Requests: Some client concerns require more detailed investigation, dragging out the response time. Simple questions might get quick replies, while nuanced issues take longer to resolve.
- Technological Issues: Glitches in systems or outages can disrupt communication flow, leading to delays in responses. Having an efficient, updated system is crucial for maintaining service quality.
Assessing these elements can help Interactive Brokers enhance their service and the overall client experience. By understanding what influences their response capabilities, they can better tailor their strategies to address pain points.
In crafting solutions to improve service response times, it's vital for the firm to keep its clients at the forefront of their efforts, ensuring that every second counts in the fast-paced world of finance.
Quality of Support Services
The quality of support services is a cornerstone of any financial institution, especially one as significant as Interactive Brokers. When clients delve into the world of investments, having reliable and effective support can mean the difference between capitalizing on opportunities and facing setbacks. It serves as a safety net, ensuring that investors can navigate through complex issues, whether they're related to technical problems, account setups, or trading intricacies.
In the fast-paced domain of finance, it’s imperative for customers to feel secure and valued. Not only does high-quality support foster customer satisfaction, but it also builds a sense of loyalty towards the broker. This is particularly true in a landscape where competition is fierce and options abound. Clients often weigh their immediate concerns with their long-term relationship with a broker, making the quality of support services a critical factor.
Moreover, effective support can drive efficiency in resolution, ultimately saving the client precious time and resources. Feedback loops are often created when robust support mechanisms are in place. Satisfied clients are more likely to recommend the service to others while unsatisfied customers may voice their concerns publicly. Addressing these observations through enhancements not only improves ongoing client experiences but also shapes the overall reputation of the institution.
Measuring Customer Satisfaction
Understanding how clients perceive the quality of support services is crucial. Various tools and methodologies can gauge this satisfaction level, often incorporating both quantitative and qualitative metrics. For instance, online surveys sent post-interaction can reveal not only the immediate satisfaction rates but also highlight specific areas that need improvement.
Key performance indicators (KPIs) include:
- Response Time: How long does it typically take for a support agent to respond to queries?
- Resolution Rate: What percentage of customer inquiries are resolved satisfactorily during the first interaction?
- Client Feedback: Gathering verbatim comments allows companies to grasp nuances that numbers alone might miss.
A nuanced approach to measuring satisfaction enables Interactive Brokers to adapt quickly to their clients' needs, ensuring they stay ahead of the curve within the financial sector.
Common Customer Feedback
Customer feedback acts as a rich source of insights into the performance and quality of support provided. For Interactive Brokers, feedback often reveals key trends and themes that help in refining their services.
Common points of feedback include:
- Simplicity of Payment Processes: Many clients express that a streamlined payment process is fundamental. Issues regarding fund deposits and withdrawals often come up, demanding prompt responses.
- Expertise of Support Staff: Investors appreciate knowledgeable representatives who can solve issues efficiently. Complaints often surge when customers feel the staff lack adequate expertise.
- Accessibility of Resources: Ease of accessing educational materials is a recurrent theme. Clients often mention the need for better navigational support when seeking information online.
"Listening to feedback isn't just about improving; it's about building an enduring partnership with clients, ensuring their future needs are anticipated."
In summary, understanding and evaluating the quality of support services at Interactive Brokers goes beyond just measuring satisfaction; it incorporates a holistic view of customer experiences and feedback. This approach fosters an environment that not only resolves issues but strengthens client trust and loyalty.
Support Resources for Clients
Support resources play a pivotal role in the customer service landscape. For clients navigating the often-complex world of trading with Interactive Brokers, having accessible resources can mean the difference between making an informed decision and facing a costly mistake. These resources are designed not just to assist in troubleshooting but also to empower clients, ensuring they feel confident in using the platform effectively.
The importance of support resources lies in their ability to provide customers with quick answers and guidance. Every minute counts in financial markets, and having reliable information at one’s fingertips can enhance a user’s experience significantly. Clients can find answers to their questions without the fear of lengthy wait times or convoluted processes.
Knowledge Base Accessibility
The knowledge base serves as the cornerstone of Interactive Broker's support infrastructure. A well-structured knowledge base offers a trove of information, readily accessible to users at any time of day. Clients can dive into documents covering all aspects of the brokerage, from basic account setup to advanced trading strategies.
The strength of this resource hinges on its organization. A clear categorization of topics, with a search function that works like a charm, enables clients to quickly find the information they need. Unlike having to sift through pages of manuals, a well-designed knowledge base pulls relevant information right to the surface.
Moreover, the knowledge base is often updated with the latest features, enabling users to stay informed about any changes or improvements. It acts as a living organism within the customer service framework, adapting and evolving to meet the user's needs. Accessibility is paramount—users should find the interface intuitive, facilitating easier navigation. All these aspects contribute to a more responsive experience.
User Guides and Tutorials
User guides and tutorials provide the necessary hand-holding for clients new to trading or to the Interactive Brokers platform. These resources range from simple, straightforward tutorials that cover the basics to in-depth guides aimed at experienced traders looking to hone their strategies.
Interactive Brokers often employs multimedia elements such as videos and infographics to enhance learning. Visual aids can make even the most technical subjects digestible, breaking down complex ideas into easily understandable segments. By using engaging formats, these guides resonate better with a wider audience, keeping learners invested in their educational journey.
Clients can gain insights on topics like:
- Setting up their accounts
- Understanding platform tools and features
- Strategies for risk management
- Advanced trading techniques
Furthermore, these resources are often updated, reflecting the dynamic nature of the financial markets and the platform’s advancements. As clients progress, they can return to the user guides for deeper insights or strategies that may come into play as their trading experience evolves.
"A little knowledge is a dangerous thing, but a lot of knowledge is empowering."
By ensuring that clients are equipped with the right tools through well-curated user guides and tutorials, Interactive Brokers fosters a culture of self-sufficiency. This empowers clients to take charge of their trading decisions, leading to greater satisfaction and a stronger partnership with the broker.
Reputation in the Market
Understanding the reputation of Interactive Brokers (IB) is crucial not only for prospective clients but also for existing ones who wish to gauge the reliability of their chosen financial platform. In today’s dynamic finance world, a firm’s reputation can be a determining factor in customer trust and loyalty. The behaviors and benefits tied to this reputation shape how customers engage with and utilize the company's services.
This section delves into Industry Reviews and Ratings and provides a comprehensive Comparison with Competitors. Both are important in assessing the overall standing of Interactive Brokers within the crowded market of financial services.
Industry Reviews and Ratings
The landscape of online trading is dotted with various players, each vying for the attention of investors big and small. Industry reviews and ratings offer a critical lens through which to evaluate Interactive Brokers. Ratings from trusted sources can shine a light on the strengths and weaknesses perceived by consumers and analysts alike, helping users make informed decisions.
Key elements of industry reviews include:
- Expert Analysis: Financial experts often scrutinize Interactive Brokers on aspects like trading platforms, fee structures, and customer service efficiency. A high rating often points toward superior performance in these areas.
- User Feedback: General customer reviews reflect real-life experiences—that's where potential clients look for insight into what they might encounter.
- Awards and Recognition: Accolades from renowned financial publications act as endorsements, bolstering IB's trustworthiness.
For instance, IB often finds itself listed among the best brokers due to its low commission rates and extensive international reach, consistently earning commendations in annual awards from financial watchdog websites.
Challenges in Customer Service
In the realm of financial services, navigating customer service can be akin to walking through a maze filled with uncertainties. For Interactive Brokers, a key player in the online brokerage sector, understanding and addressing customer service challenges is crucial. These challenges not only impact a client's perception but also their overall satisfaction and retention.
While robust systems and resources are essential, the real pressure frequently lies in effectively responding to clients' varying expectations. Financial enthusiasts and individual investors often expect high-quality support that matches the complexities of trading and investment. Therefore, tackling customer service obstacles is not just about improving processes; it involves cultivating trust.
Identifying Common Issues
A keen understanding of the glitches that pepper customer service interactions can help streamline and enhance overall support. Common issues may include:
- Long Wait Times: Many clients find themselves on hold, waiting to be connected to an agent, often growing frustrated with the delays.
- Inconsistent Information: If clients receive contradictory answers across different channels, it leads to confusion and apparent mistrust.
- Limited Availability: Accessibility is critical, particularly for a global client base. Clients expect to reach support at various hours, and failing to meet these expectations can hamper satisfaction.
- Technical Glitches: When platforms malfunction or there are connectivity issues, clients can feel helpless without immediate support.
Focusing on these issues allows Interactive Brokers to not only address them in real-time but to develop more efficient and cohesive customer service strategies.
Addressing Client Complaints
When clients voice their grievances, how these issues are addressed can make or break a relationship. Taking a proactive approach to client complaints is essential for any reputable brokerage. Here are some strategies that can be implemented:
- Listening Actively: Acknowledging the client's concerns without interruption can foster goodwill and may de-escalate tensions.
- Timely Responses: Respond to complaints quickly, even if the full resolution takes time. Keeping clients in the loop is crucial.
- Providing Clear Solutions: Ensure that the client receives a straightforward pathway to resolving their issue. If procedures are complex, confusion may reign.
- Follow-Up: Once a complaint is resolved, following up can reinforce the message that client satisfaction is valued. It shows genuine interest in their concerns.
Understanding challenges in customer service and the necessity of actionable responses is indispensable in today’s fast-paced trading environment. Dealing with common issues head-on and committing to effective resolutions not only meets clients' expectations but enhances the overall experience with Interactive Brokers.
Future Enhancements in Support
As the landscape of financial services evolves, the significance of improving customer support systems cannot be overstated. For Interactive Brokers, effectively enhancing support not only stems from a desire to foster customer trust but also positions the firm more favorably within the competitive brokerage landscape. Shifting paradigms in user expectations, driven by advancements in technology and changing client demographics, accentuate the need for a more responsive and dynamic service model. This section delves into the anticipated improvements and how technology is set to play a critical role in the transformation of customer support at Interactive Brokers.
Anticipated Improvements
Looking towards the future, several noteworthy improvements are on the horizon for Interactive Brokers’ customer service framework:
- Expanded Support Hours: As global trading expands, so too does the need for round-the-clock support. A move toward 24/7 customer service could greatly benefit clients across different time zones.
- Multilingual Support: Increasing the number of supported languages can democratize access to help. Non-native English speakers often struggle to convey financial queries effectively; providing assistance in multiple tongues would facilitate clearer communication.
- Personalized Client Engagement: Using customer data analytics can help tailor interactions, allowing representatives to address specific client needs. Personalized experiences foster loyalty and comprehension, especially in the complex realm of investing.
- Training for Support Staff: Investment in continual training ensures service reps stay up-to-date with new products and platform changes, thus equipping them to assist clients more effectively.
These improvements are expected to bridge gaps between client expectations and the current offerings, ensuring user queries are attended to promptly and efficiently.
Technological Integration
Technological advancements are evolving customer service from a mere transactional experience into a comprehensive, engaging journey. At Interactive Brokers, integrating technology to bolster service has several critical components:
- AI-Powered Chatbots: The deployment of chatbots could enable immediate assistance for common questions or issues, thus alleviating wait times. The technology is progressing to the point where bots can handle increasingly complex inquiries, providing first-line support efficiently.
- Enhanced CRM Systems: By upgrading customer relationship management systems, Interactive Brokers can maintain a record of all client interactions. This data not only ensures continuity in support but also enables anticipatory service, whereby returning clients receive tailored support based on their history.
- Mobile App Enhancements: The rise in mobile trading necessitates apps that provide comprehensive support services. Features allowing clients to access help directly from their trading app create a seamless experience.
- Interactive Tutorials: Future upgrades may include more interactive, video-based tutorials that simplify complex processes. Users often benefıt from visual aids, especially in understanding intricate financial instruments or account features.
By harnessing technology, the landscape of customer support at Interactive Brokers is poised to not only meet but potentially exceed client expectations.
By focusing on these enhancements, Interactive Brokers aims to cultivate a supportive environment that not only resolves immediate issues but also anticipates client needs, ensuring a more satisfying and effective customer support experience.
Closure
Navigating the waters of customer service at Interactive Brokers is a journey worth considering for both potential and existing clients. Understanding the value of effective support in the financial realm cannot be overstated. Whether one is a seasoned trader or dipping toes into the financial markets, having ready access to knowledgeable and responsive support can make all the difference in one’s investing experience.
The Importance of Reliable Support
In today’s fast-paced financial atmosphere, customers expect quick resolutions and clarity on complex inquiries. Interactive Brokers offers multiple channels of communication, ensuring that clients can reach out in their preferred manner. Achieving a firm grip on how these channels function is fundamental; ensuring that one does not find themselves lost in a labyrinth of options while needing assistance.
Moreover, the quality of customer service influences client satisfaction and retention. Here are a few highlights of the benefits of robust customer support:
- Accessibility: With multiple contact channels, help is more reachable when clients need it.
- Efficiency: Quick response times can alleviate frustrations and facilitate a more fluid trading experience.
- Educational Resources: Interactive Brokers not only addresses queries but also provides a wealth of knowledge through tutorials, guides, and live chats, enhancing overall user understanding.
Considerations on Future Customer Service
As the financial sector evolves, it’s critical for services to adapt and improve accordingly. Future enhancements in customer service will likely involve more technological integration, such as AI-driven chatbots that provide instant support or self-service options that empower clients to find solutions independently. Tracking the evolution of Interactive Broker's customer service will be paramount for investors who wish to optimize their trading experience.
"Good customer service costs less than bad customer service."
— Sally Gronow
